Elevated Thought 1.0
The Force of Gen Z and Their Impact in Society
Written by Leverate Group
The Indonesian Generation Z is a formidable and swiftly expanding demographic. With a massive 65 million members, this cohort is the largest ever seen in the country, and they are renowned for their proficiency with technology, entrepreneurial vigor, and unwavering dedication to social and environmental justice.
As they take up positions in the workforce and emerge as the leading consumer group, Indonesian Gen Zers are revitalizing industries and challenging conventional practices by demanding transparency, inclusivity, and sustainability from companies. To effectively engage with this influential audience, brands need to appreciate the unique perspectives and values of Indonesian Gen Zers.
Our team of experts has conducted extensive research on this demographic, and our white paper presents their findings. Check it out to discover how to connect with Indonesian Gen Z in a valuable and meaningful way.