Navigating Ramadhan 2025: An Age-Old Tradition Filled with Change and Growth
Written by Leverate Group
Step into the spirit of Ramadan 2025, where tradition meets transformation.
This sacred month unfolds alongside evolving consumer behaviors, creating new opportunities for brands to connect meaningfully. Our report provides key insights into these shifting dynamics and how they shape engagement during Ramadan.
 Gamification Drives Engagement | Consumers seek bite-sized, casual activities, making interactive and gamified content an effective way to capture attention. |
| AI-Powered Personalization | The rise of AI-driven recommendations and personalized experiences enhances relevance and user engagement. |
| Omnichannel Approach is Key | Consumers are spending more time online across various platforms, making a seamless cross-channel strategy essential. |
| Content Consumption is Rising | Both paid and organic media are seeing increased engagement, emphasizing the importance of a well-balanced media mix. |
| UGC & Creative Content are Thriving | Enthusiasm for content creation continues to grow, making user-generated content (UGC) a powerful tool for brands. |