Unfortunately Was Not Chosen For Olympics

With the hype surrounding the ongoing Paris Olympics 2024, many topics have emerged, ranging from the athletes to the audiences themselves. One popular type of content shared by the audience showcases their humorous failures in sports, serving as a lighthearted reason for why they don't participate in the Olympics. They seem unembarrassed by their lack of skills. Many have been entertained by this content and have even created their own related material.

What’s the insight?

• People today enjoy showcasing themselves, and it's not always about achieving great things. 

• They are eager to join trends, not to brag, but to be part of entertaining content.

How can brands tap in?

Embrace inclusivity by involving the audience in a way that allows them to be themselves, emphasizing their relatable daily moments rather than solely highlighting major achievements, while also championing those everyday heroes.

Gen Alpha Slang Unlocked

There is a buzz surrounding the latest slang trends such as 'skibidi,' 'gyatt,' 'rizz,' and 'sigma,' which have gone viral among Generation Alpha. It all started with the term from the well-known video game 'Skibidi Toilet,' highlighting how Gen Alpha is inherently digitally savvy. For their generation, technology is like second nature, something they are born with rather than something they have to adapt to. These terms are not only popular among Gen Alpha in their daily conversations but are also being embraced by older generations, particularly Gen Z, who enjoy using them in a fun way.

What’s the insight?

• Gen alpha is the new generation that starting to become new opportunities to tap in. 

• The facts they yet have buying power, yet they are outspoken and have big cultural influences across generations.

How can brands tap in?

Start identifying the behaviors of Generation Alpha that create opportunities for brands and attract them. Communicate in ways that are mindful of how to influence them.

Gala Bunga Korporasi

Gala Bunga Matahari' by Sal Priadi remains popular since its release, especially following the launch of its music video. The song has sparked conversations across various platforms, including X (@HRDbacot), where users have humorously reinterpreted its lyrics to resonate with corporate life. Sal Priadi himself has participated in these discussions, adding to the engagement. Additionally, the audio of these twisted lyrics has gained popularity on TikTok. Indonesians, with their creativity, have taken a viral song and made it relatable to their own experiences. Although it addresses their struggles as corporate workers, they present it in an enjoyable way, allowing them to laugh about it.

What’s the insight?

• As a country with a productive age demographic, many relate to jokes about working life. Instead of viewing these jokes as a disguise, they embrace them in a more enjoyable and entertaining way. 

• Songs effectively convey resonant messages, while social platforms serve distinct roles in this media landscape.

How can brands tap in?

Brands provide encouragement to their audiences, embracing struggles and offering an escape from stress.

Audio approaches such as jingles and songs continue to resonate with audiences as long as they are relatable, memorable, and have lyrics that are easy to recall.