Xiaomi Indonesia #1 Brand Campaign

Xiaomi Indonesia #1 Brand Campaign


Xiaomi Indonesia as one of the biggest technology provider that targeting different segments with variety of product. They want to expand marketing activity in Indonesia not only to enhance the brand awareness but also to implement full funnel of marketing and rank first as a smartphone brand in Indonesia compare to other smartphone competitors.


  • For our newly launch product, we divide the campaign on several dates after launching. Apart from CPAS we also using channels and achieving KPIs with many users who have been exposed to campaign awareness and not so much competition that occurred that month, made CPAS performance to be very good.
  • With objective consideration and conversion for our always on campaign, we use a lifetime budget for all campaigns. And we do an AB test campaign for some products, combining both Bahasa and English. In addition the adset uses prospecting to compensate for its AB test campaign. 


For our always on campaign, we overachieved the KPI for 369% KPI with 74,468 Clicks & 3,841 Purchases

We successfully generate best ROI performance with first KPI 3.20 ROI, but we achieved 115 ROI (3,590% KPI).