Introducing the new concept of digital music streaming app was a challenge because there were a lot of educational component involved while focusing on the app installs-driven KPI.
Facebook, IG, Twitter, Display, Radio
- Successfully planned the launch campaign with 1.3 million engagements on desktop and mobile installs , 10K app downloads and over 213K video views
- Created coherent and seamless strategy from the pre-launch campaign to the post-launch with over 111.3 million impressions and 142K clicks
- Maintained the post-launch campaign amplification and increased monthly active listeners/users consistently.
- Significantly lowered the CPE to $0.009, CPC to $0.25 and CPI of $0.6