Health Campaign by Garmin Indonesia

CAMPAIGN OBJECTIVE:

Garmin is a multinational technology company, and its presence in Indonesia are mostly known with their smartwatch. Their innovative products kept increasing year by year, and in this campaign, they would like to increase awareness that with Garmin watch, we can actually track our health. The campaign is also to increase the website’s traffic.

LEVERATE SOLUTIONS: 

• The channels used are YouTube, Facebook & Instagram, and Google Display Network
• Targeting nationwide within the age 25-50, with the interests of Health, Sports, Fitness Tracker, Competitors, and Retargeting for a more optimized and targeted campaign.

CLIENT SUCCESS: 

• Overall, we achieved the KPI to 352% from all channels.
• The impression received was over 11 Million from a 3 week campaign, with over 47K sessions.
• The most successful campaign is still on Facebook & Instagram with the audience mostly from the productive age group (25-34 years old)