Full Funnel Digital Paid Campaign for Ariston
THE BACKGROUND & OBJECTIVE:
Ariston, as a brand that provides the most wide and complete variety of water heater in Indonesia, aims to strengthen its presence in the digital in order to reach the objectives in 2022. The objectives is to expand market penetration & awareness, sustain brand image and drive audience to purchase.
LEVERATE’S SOLUTION:
- Through cross-channel platforms such as Google, YouTube and TikTok Leverate boosted and increase the website traffic, number of impressions, and video views of Ariston.
- Leverate created the closest audience by segmenting to gender, age, and location in order to be relevant to the audience. We targeting nationwide within the age 20-55, and with interest in Water heater, Home Appliances, Family, Parenting, Lifestyle, Competitors, Entertainment, Mother & Kids.
SUCCESS MEASUREMENT
> 160% of KPI for SEM Clicks
We divided keywords into 5 campaigns and most of result came from generic keyword. SEM has achieved 4,062 clicks and 8.39% CTR within 8 days period.
>195% of KPI for YouTube TrueView
Received 690,878 video views and 37.63% view rate.
>317.41% of KPI for TikTok
Achieved the KPI with 6,612,626 impressions and generated 6,178,578 video views throughout the period of the campaign.
>100% of KPI for all campaign
10 times overachieve the KPI given by the client - in each metric for overall campaign
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