THE BACKGROUND & OBJECTIVE:
Ariston, as a brand that provides the most wide and complete variety of water heater in Indonesia, aims to strengthen its presence in the digital in order to reach the objectives in 2022. The objectives is to expand market penetration & awareness, sustain brand image and drive audience to purchase.
> 160% of KPI for SEM Clicks
We divided keywords into 5 campaigns and most of result came from generic keyword. SEM has achieved 4,062 clicks and 8.39% CTR within 8 days period.
>195% of KPI for YouTube TrueView
Received 690,878 video views and 37.63% view rate.
>317.41% of KPI for TikTok
Achieved the KPI with 6,612,626 impressions and generated 6,178,578 video views throughout the period of the campaign.
>100% of KPI for all campaign
10 times overachieve the KPI given by the client - in each metric for overall campaign
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