A marketing agency might be the top secret to getting more marketing done in less time. But, what is the marketing agency? 

A marketing agency is a service provider that helps businesses increase brand visibility and enhance sales using various marketing activities to promote products or services. 

Through this article, we will talk more about what marketing agencies do, who needs a marketing agency, and how to choose the right agency for your business needs. 

What Does a Marketing Agency Do?

Basically, the digital advertising company provides a wide range of services, including content creation, performance marketing, search engine advertising, branding, marketing research, social management, and more. 

They tailor services to meet specific client needs, ensuring these efforts align with client objectives and target audience. They start by learning about a client’s business, goals, and target audience. Based on this, they will develop a tailored marketing strategy.

After the strategy is approved, they will start to execute campaigns, monitor performance, and adjust tactics as needed. They often provide regular reports to keep clients informed about progress and results. 

Benefits of Using a Marketing Agency

1. Expertise and Experience

Hiring the best marketing agency gives businesses access to a team of experts with specialized skills in various marketing aspects, which can lead to more effective campaigns and better results without overwhelming your in-house resources.

2. Cost Efficiency 

Business work with agencies can be more cost-effective than hiring full-time staff and offer flexibility, adjusting service levels based on needs and budget. Also, agencies have access to advanced tools and technologies, which can be expensive for businesses to purchase on their own.

3. Time Savings 

Using digital marketing services from agencies allows you to focus on running your business while experts handle the marketing effort. It can help quickly implement strategies and provide faster results, saving you time in the process.

Different Types of Marketing Agencies

There are types of marketing agencies to choose from with different strengths and specialties. Let’s find out!

1. Full-Service Agencies

The first type offers comprehensive services encompassing every element from advertising to promotional activities. They handle all aspects of campaigns and it is ideal for businesses looking for a one-stop solution to manage their entire marketing efforts. 

2. Specialized Agencies

Specialized agencies focus on one specific area of marketing, such as digital marketing with SEO, or social media management, which is a great option for your business requires deep expertise in a particular area and understands its target audience and markets well.

Choose one depending on your business needs.  If you require an all-encompassing marketing approach, a full-service agency may be best, and vice versa. 

How to Choose the Right Marketing Agency

1. Assessing Your Needs

First, you need to know what your business needs and set up the marketing objectives and goals, such as improving brand reputation, amplifying visibility, and upgrading positioning within the marketplace.

Assessing how flexible the team is, plus you should know their capabilities and establishing trustworthiness, must also play a key role during the selection process. 

2. Evaluating Agencies

Evaluate potential agencies’ expertise and experience. Look for a proven track record and portfolio of successful projects. Understand the agency’s pricing models and contract terms to help avoid misunderstanding and ensure a smooth working relationship. Additionally, review the client testimonials to gauge capabilities. 

3. Schedule Consultations and Ask Questions

Once you have shortlisted a few agencies, the next step is to book meetings for exploration to discuss your business’s requirements and comprehend how the agency plans to tackle potential marketing challenges.

You can ask key questions such as what are your specific areas of expertise, how do you measure success, ask them to provide examples of similar campaigns, and how do you communicate progress and performance?

In summary, an advertising agency company can assist companies in various ways, such as generating content, developing brands, and creating digital marketing websites. Time must be taken when deciding on an agency for your needs. 

So, make sure you identify objectives clearly before beginning the search process, researching potentials thoroughly by reviewing previous works or case studies, asking inquiring questions during initial consultations, etc.

If you’re ready to explore your options, contact Leverate, one of Indonesia's best-integrated advertising agencies, especially in Jakarta, for a consultation or more information about our tailored marketing services. 

Reach out today and discover how we can work together to create success!