When it comes to marketing, there are two types: digital marketing and traditional marketing. But what’s the difference? Digital marketing and traditional marketing aim to achieve similar goals such as promoting goods and services, and reaching the target audience. However, traditional marketing refers to a marketing approach using conventional methods such as print, television, or radio ads. On the other hand, digital marketing uses online platforms and digital technologies, like the Internet, email, or mobile devices. 

Digital marketing has risen in popularity due to cost-efficient ways to engage with potential customers even on a deeper level, campaigns easily changed as needed, and real-time adjustments based on performance indicators and trends. For instance, digital marketing with SEO plays an important role in a business’s marketing strategy, which can help increase brand visibility, improve rankings, and support your wider digital marketing efforts. 

If you want to know more about what is SEO and how it works, this article will guide you to explore why SEO is essential and the potential for your business brand. 

What is SEO and How Does It Work?

Search Engine Optimization (SEO) is the practice of optimizing a website’s presence on search engine results. A good SEO strategy is knowing your audience’s intent such as what they’re looking for, the type of content they wish to consume, or how they’re searching, and being able to deliver it in a way that search engine crawlers can find and understand. 

The importance of SEO is not only for rankings and visibility but also helps businesses better understand their target audience. So, you can build a great website based on user’s needs and enhance user experience. At the same time, SEO contributes to building credibility and trustworthiness, which boosts your reputation and wins over customers. 

The work of SEO relies on Google's algorithm to find web pages and decide which one to rank for any given keyword. It is important to understand the way search engines crawl and rank content and ensure SEO experts stay updated and refresh their tactics to keep the content and website relevant. 

The strategy you use, including on-page, off-page, and technical, has affected SERP rankings. Each type has its unique nuances that will help your efforts be more effective. For example, the relevance and quality of content based on Google’s E-E-A-T principles, creating different content types and staying focused on technical SEO, like keywords, link building, site speed, and more.

SEO Services Offered by Marketing Agency

The digital agency offers services to close the gap on competitors or maintain your business effectively by navigating the digital landscape, reaching their target audience, and achieving sustainable growth with long-term benefits. 

In general, every agency supplies various SEO services for the business, including technical SEO (improving site speed, mobile-friendliness, and security), and local SEO (optimizing for location-based searches, Google My Business).

Furthermore, it includes content creation and optimization (targeting search intent and increasing engagement), link building to enhance site authority, SEO audits and competitor analysis, and SEO reporting to help brands understand which services are critical for their specific business goals.

In addition, there are many popular tools that SEO agency marketing uses to carry out their work effectively, which include:  

• Keyword research: to identify relevant keywords that people search for, so the content resonates with the target audience (Google Keyword Planner, SEMrush, Ahrefs).
• Website auditing: use Screaming Frog, Moz, and SE Ranking to represent how well your web presence relates to best practice, whether or not achieve your business goals.
• Analytic tools: by using Google Analytics, and Google Search Console, you can collect and analyze data from search engine activities to improve website visibility and performance. 

Using these tools can assist agencies in having measurable results and help make decisions on what can be improved to enhance your site for improved performance.

How to Choose the Right SEO Agency

Selecting the right SEO agency for your business is quite challenging, that’s why it’s important to know what to look for. First, make sure you do research on the agency's track record and expertise with a proven portfolio of successful projects. 

It’s also important to evaluate the internal resources and consider the offers pricing models that align with your budget. Additionally, the agency sets realistic expectations and customizes strategies that meet your specific business goals. Make sure they use ethical techniques and are transparent about their services.

At Leverate, you can find the best digital marketing services, including SEO, to enhance your business presence and performance, and also help you outshine the competition. Let’s take your business to the top of the search results! 

FAQ

- What are the 4 main of digital marketing?

The main types of digital marketing are content marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM).

- What is an SEO service?

SEO services are offered by an agency, freelancer, or consultant to optimize your website visibility and enhance the brand’s presence. 

- What is the most used SEO tool?

The most used SEO tools are Google Analytics, SEMrush, Ahrefs, and Google Search Console.

- How can SEO help your business grow?

SEO is crucial for business, it helps to increase a website’s visibility, attracts organic traffic, and builds credibility, leading to more sales and growth.

- What are the benefits of doing SEO?

SEO offers long-term benefits such as increased website traffic, improved brand awareness, and user search experience, and boosts brand credibility.