The most painful, because measurable, form of marketing is probably performance advertising. The campaigns – for example, Google Adwords, Facebook, Video or Content Marketing – are focused on hard KPIs and optimized on sales figures or revenues.
Different core areas such as tracking, attribution, creatives and campaign optimization need to be coordinated with each other in order to achieve ambitious goals.
Leverate is quite experienced with this form of advertising and can score with a variety of excellent case studies, references and recommendations in the areas of eCommerce, mobile apps, lead generation, registration and many other business cases.
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