App Awareness for Tantan in Indonesia with Influencers
OBJECTIVE:
Tantan is a social networking app which guarantee no fake account and ban pornography content. They would like to establish strong awareness & reach their main target audience through social media as well as mass rapid awareness on TV.
LEVERATE’S SOLUTION:
To achieve the campaign objective, we engaged with several KOLs and celebrities including: Last Day Production, Boy William, Awkarin, Ria Ricis, and Baby Tsabina. We got them to create a unique & funny video content telling Tantan’s USPs in a soft way. Besides, we also do TV Talkshow for Tantan on Hitam Putih, Trans7.
CLIENT SUCCESS:
- All of our KOLs over achieved the KPI and even one of the KOL’s video become trending on YouTube.
- High ratings on Hitam Putih Trans7 and strong increment on the app rank as well as organic app install (source: AppAnnie, 16 August 2018 when the TV show was airing).
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